Good news?

U.S. Economy Lost Only 11,000 Jobs in November

This headline from the New York Times today, seems like good news.

Only 11,000?

But ask any one of the 11,000 people how they feel to have lost their job during the holidays, "Isn't this great news for the economy?"

Stay focused, folks, reach out to those who have lost their job and try to help them connect with a staffing company or employer you know. It's one more way to help others by using your network!

Have a happy holiday season.

What to Say When You Are STILL Talking to Yourself

When I first started in business for myself I was given the book "What to Say When You Talk to Yourself" by Shad Helmstetter.

It was perfect for me at the time: I had just left the big corporate culture in which people to speak to, and conversation with them, were abundant.

On my own, new in business, what do you say to yourself in the deafening silence?
"How do I keep my focus, outlook, and attention without any sensory inputs?"
What was I saying to myself?

Now, over 7 years later, yes, I still talk to myself. In between, the phone rings a lot, I speak publicly (next one 11/19 at AFP CT Philanthropy Day conference in Waterbury) and now I also give webinars.

Thanks to my colleague Geri Stengel at Ventureneer in NYC, I am giving my third free webinar on Wednesday November 18th from 2 to 3:15 pm ET, this time "LinkedIn for NonProfits."

As of last night we have 134 people registered. Wow. We may have hit a nerve out there: nonprofit social networking tips and techniques seems to be a hot topic, based on the registrations.

So as your webinario, I am ready to speak to the attendees that afternoon directly from my office, speaking into my headset and showing my presentation slides from my desktop. Right on your screen and into your speakers or phone.

Without the benefit of ascertaining facial reactions when I teach or make public presentations at conferences, the webinar will be the latest chapter in my continuing habit of talking to myself: 134 new colleagues will actually be listening to me as I talk to myself, no one else in my office, about something that may help them.

And...even if you cannot attend on the 18th, the webinar will be recorded and available on my LinkedIn page and Ventureneer.com. Funny: in that situation I will be speaking without even being present: my presentation coming at you 24x7x365 and I am not even talking to myself!...ah technology...

This is it (?)

I have to marvel at the irony of Michael Jackson's unwittingly apt title for his last album and movie, "This is it."

I have to think the flight attendants who were rude enough to interrupt the "spirited" discussion going on in the Northwest Airlines cockpit thought: this was IT for them too: had the pilots all died?

No, the pilots were just brain dead-victims of getting lost in time and space behind their laptops.

Somehow I doubt they were just looking so intently at their workschedules...

So, finally please tell me, how come I am not supposed to use my cell phone behind the wheel of my car YET pilots can overshoot their destination while flying a multi-ton jet through US airspace, ignoring radio commands, while using their laptops?

Don't they have anything else to do up there?

Will paper check acceptance at retail locations become a thing of the past?

Whole Foods is a leader in the retail food industry They may stop accepting checks at the point of sale-does this mean checks will become a dinosaur someday? This story in the LA Times may predict our future.
What do you think?

Now a few words from guest blogger Doug Campbell

As a CEO Coach and Business Owner, I am constantly looking for ways to make businesses more efficient and easier to operate. About 9 years we began accepting credit cards for our tutoring business (Sylvan Learning Center in Darien CT). It seemed like a big step at the time, and it was also potentially costly because our average charge is $100+. Nevertheless, it has been widely successful. Within 6 months 70% of our clients were using credit cards, and it is now close to 85%. The time spent preparing bills and mailing each month has been cut by 6 hours. The money is in the account almost immediately each month. Cash flow is less of a worry, and the rent check can go out on the 3rd of the month.

If you are a small business and still not using credit, reconsider the benefits in time, administration, and cash flow when you think through your strategies. If you are using credit, you should also periodically review your vendor – we lowered our fees substantially after 3 years with the first vendor and now receive better service. There are also incredible new tools to help you with cash flow and profitability in your business that are constantly being developed. Don’t let your competitors get a leg up on you. Make the time to talk to a credit expert – you will be surprised on the upside.

All the best.

Douglas Campbell III "The Success Coach"
203-975-0320 cell 203-952-1161
www.thesuccesscoach.com

Speaker * Author * Entrepreneur * Executive & Career Coach

Coaching Top-Performing Executives & Business Owners to Achieve Even Higher Levels of Success

The Success Coach on Networking (7) http://www.youtube.com/watch?v=boKH8yfYFNk

Business Conference Speech http://www.youtube.com/watch?v=_b61rV19JAk

The Success Coach, Business Expert, for Wells Fargo Bank on Onboarding New Employees

https://wellsfargo.imaginationdigitalmedia.com/business-insights/?episode=C7 (5)

Author Where To Go From Here: Reinventing Your Career, Your Business, Your Working Life (2009). It is available through Amazon, at Barrett Bookstore (Darien), Elm Street Books (New Canaan), and through the author as a book or ebook.

Mary Travers, we will miss you

The coo of Mary Travers' voice singing "I'm Leaving on a Jet Plane" was one of the most memorable tunes of my teenage years and one of my first 45s.

Her musical activism against the Vietnam War and racial inequality was a defining characteristic of the protest movement of 1960s. The history and the change she saw! She will be missed and the music will be treasured even more than before.

Why are some people so RUDE?

What a week!

Obama is heckled and called a liar in the Capitol by an elected official! Imagine!

Pity the young singer at the music awards ceremony accepting an honor for her musical talent only to be interrupted and preempted by a rude and obnoxious celeb upset his favored singer did not win. At least the honoree kept her cool.

Not so in Flushing Meadow. Did you see the tennis player explode in anger and unsportsperson-like language on the US Open tennis court? $10K and an apology later, it's all but forgotten.

Today a former client called to let me have it, for nothing I did wrong. It was entirely her fault and she can't come to grip with the fact that she messed up. A shame.

Finally a friend was just laid off from her job and given 1 hour to clear out. No warning.

I sometimes feel like the world has gone mad and taken formerly polite people down with it. We all want what we expect is ours, and we want it now, in just the way we expect it to result. Dealing with our errors and disappointment is tough. But there is a proper way to do so, and with grace. Let's all try to find that grace.

Myself included, I suppose...

blog block

From time to time people create new phrases that actually describe something I have witnessed yet searched for a term for its correct and concise description.

Blog block.

In the meeting this morning some of my colleagues expressed a reluctance to start their own blog as a means of marketing themselves. As if they were not capable of this (not the case), they had a block preventing them from starting, like the dreaded "writer's block."

My blog block comes from time to time. But in my case I want to express something and keep a regular schedule blogging but don't know quite what or how to say it in virtual words. Or I know I can't say it completely effectively and then just move on to something else more tangible.

Blog block.

I wonder if some of my colleagues and fellow bloggers also experience this, as misery LOVES company--do you ever get blog block?

Sage advice

Aim with your heart, adjust with your head, and always, always, always, do all you can.

A new client sent this to me; thanks, Linda! It epitomizes what we all need to do better, continuously, in our business and personal lives.

No soapbox ranting form me. The words themselves say it all. Let's all practice this!

Optimistic

Daughter moving to Seattle, spreading her wings. Anyone know any architecture or urban planning jobs out there?

Many irons in the fire for a busy August/September. Waiting...

4 speaking engagements booked for September alone.

Fall coming, change in weather, change in perspective.

Optimistic that new developments bring new experiences.

Twitter for Business 101

The whole world seems a-flutter about Twitter and I have been a bit of a sitter on the sidelines, at least until now. I have been tweeting for a few months but am always looking for new ways Twitter can help my business.

Mashable ran a piece called Twitter 101 which is a great guide to ideas on how Twitter can benefit your business. Here it is in hopes it helps you somehow.

Let’s follow each other: I am @marchalpert

Optimists meet! Hope abounds!

Can you imagine such a newspaper headline?
Or a talking head on TV saying "Optimists meet! Hope abounds! News at 11."

Well, it indeed happened last night, at a social event held by the Optimists' Tribe, in which a diverse group put names to faces and verbal promises of deeds to accomplish in 2009 that will make world just a little better place.

Sixteen quality people met, each with a view of the present and the future as bright and hopeful, in the spirit of social cause networking.

Join us on the website. It's free, or if you care to make a contribution that's cool too.

Optimism and how to get more of it!

It's easy to be cynical or even downright pessimistic if you read the news: religious leader and mayors arrested for corruption, etc. etc.

I am not advocating suspending your newspapers subscriptions.

But I am suggesting finding optimistic open-minded people to mingle with and enjoy their energy. I am lucky I get to do this a lot.

Today I joined a new green business group sponsored by the local award-winning SCORE chapter. There were so many intelligent and sustainable business ideas in one room!

On Monday I am attending a social gathering of the Optimists' Tribe, a newly formed group that revels in an optimistic view of the present and the future. I am looking forward to an infectious evening of new contacts and positive friends.

I will report back soon.
Optimistically,
Marc

Would you like to save $4000 a year?

It pains me to meet a nonprofit to find out that their credit card rates and other online donor services are so out of the market that they could realize savings of $4000 a year, that's a 50% savings! It happened again last week in Stamford.

Not that they are foolish or asleep at the wheel; on the contrary. It's just that my trained and objective eye can find new ways to give them the same functionality (actually better!) for less.

Once a controller came up to me after a presentation meeting at which I won their business and said, "You don't realize what you've just done-you saved us enough money to take one of our staffers and make her a full time employee."

Now that's good for the employee and for the organization. And it makes me feel good too, that I am able to help out in a new way.

What can we do for you?

Guest Blogger Lesley Mattos Tells Us How NOT To Be Treated as a Client

From her blog Adesso Albums entitled,

"Authorize.NOT"

Friday, July 3, 2009 by Lesley Mattos

About 11:00 p.m. Pacific last night, there was a fire in the data center in Seattle, Washington where the credit card processing company for our e-commerce site is located. It was almost 12 hours before Authorize.NOT, as I like to refer to them now, resolved the issue but it took them 9 of those hours before they reached out to their customer base through Twitter.

The scary thing about this is that the Companys back up servers were impacted by the fire as well. Now I'm a very (VERY) small business compared to Authorize.net and even I know that redundancy means more than one copy of your important data and more than one place for it to reside. For God sake, they're the #1 credit card processing company in the world, you'd think they'd know that too!

Whoever is tweeting for them is now singing the praises of their response to the situation. The "tweet" - "Been on conf. call with the team for hours now. Impressed with how calm & meticulous they have been thru this entire event." Great. Next time try communicating that you've got it all under control the instant the issue arises so your customers aren't pulling up a blank website or calling a number that says the company is closed for the holiday weekend. Communicate with YOUR customers so that they can be proactive with theirs. It's not rocket science, it's just good customer relations.

Absent any information, here's what we did for our customers who were unable to complete purchases of our unique instant photo guest books to use for their wedding guest book, baby keepsake album, birthday or wedding shower guest book:

* We checked to see who had abandoned their shopping cart since the outage

* We sent an email to each of them, informing them about the outage and letting them know that we'd contact them again when the situation was resolved

* We offered them a 10% discount on their order when they did come back


The good news (and there always is some) is that I'd bet that someone has lit a firecracker under the "calm and meticulous" Authorize.NOT team are thinking long and hard over this holiday weekend about redundancy and beefing up their crisis communication plan. Let's hope so!

Guest Blogger Howard Levy with some great tips on direct mail fundraising

I get to know some dynamic people who show great expertise in their fields. One of them is Howard Levy, who hails from Orange, CT but is providing sharp branding services for nonprofit out of Red Rooster Group, his marketing design firm in NYC. Howard is sharing a posting as my guest blogger today and I think it contains great tips that make paper mail solicitations much more effective:

"I just received a direct mail piece from Audubon that I think is effective (of course I don’t know what actual results were). Here are the elements and graphic techniques that I think make this piece appealing:

1. An enticing outer envelope. First, the package gets your attention. No mailing can be successful unless the recipient is compelled to envelope. This outer envelope is printed in full color with a lush image of an egret (which appeals to their members) and has a seal enclosure that looks like a label which gives it a special caché that elevates it above other fundraising appeals (the envelope flap is actually die cut). Also, notice that the offer to “Double your impact” is on the envelope.
2. An appealing offer. Due to a Challenge Grant by a large donor (made to several organizations), all donations made will be matched. Double your donation is a very compelling offer, especially in this recession.
3. Graphic demonstration of the offer. Not only does it tell that it will double your money, it actually shows you what those amounts are to make the offer more tangible. The piece is designed as perforated vouchers with the amounts pre-printed, no doubt based on the recipients’ previous giving levels to motivate donors to give a levels that are comfortable for them.
4. Repetition of the message. The Challenge Fund is presented in an elegant seal-like crest that makes the package feel special, with the words “Match My Gift” prominent on every voucher.
5. Effective design. Overall, the piece conveys an upscale look that reinforces the positive impression that Audubon is a professionally-run organization that will put the money to good use. Instead of many different fonts, lots of indents indents and use of yellow highlighting typical of fundraising letters, in this package the typefaces are kept to a minimum and the colors are restrained to Audubon’s signature green and an accent yellow to create an upscale, consistent look.
6. Comfort for the donor. Notice the Better Business Bureau logo on each form to provide an endorsement for the charity. Every bit of credibility helps when you are competing for funds."

Thanks, Howard!

Guest Blogger Arun Sinha always has something pithy to say...

...and this time it is on one of my favorite subjects, cash flow:


Cash flow blues

A friend from one of my networking groups told me about a cash-flow crunch he found himself in, through nobody's fault. He has a 3-person firm, and like many small businesses, he gets the bulk of his revenues from one client. Currently, about 62% of his sales come from his largest client.

Sometime in December 2008 he sent this client his monthly invoice via email as usual. 30 days passed, and he hadn't received his check. Since this was a huge client, my friend was treading very softly around them. He didn't ask about his payment until another 10 days.

Client said, "We never got the invoice." There had been a glitch in their email system. Some incoming emails were lost, some weren't. Guess which email was lost.

So my friend sends the invoice out again. By now it's getting close to February 09. He has depleted his rainy day fund, so he draws on his line of credit at his bank so he can make his payroll and utilities.

Meanwhile, the client's business has slowed, so they don't pay in 10 days like they used to. They take the full 30 days. Which means my friend finally gets his check a little over 70 days after emailing his invoice. Then, because it's an out-of-state check, he waits another 7 calendar days for the money to land in his account.

There are a couple of lessons from this saga: Don't rely on one big client and one big check. Things can go wrong without malice on anyone's part. You always need more in your rainy day fund than you think.

I have had the pleasure of networking with Arun for over 6 years. I value his judgment and input. Arun's copywriting skills are shown well on his website http://www.AccessConsultingInc.com and his blogs are:
Envirobuzz and AccessNotes.

Both are worth subscribing and reading. Thanks, Arun!

Guest Blogger Adrian Miller writes on How to Screw Up a Good Introduction

Before I let you read the guest blog post, I have to set the stage:
Have you ever met a person who exudes so much vitality and business savvy that you are left saying to yourself, "Wow, I REALLY need to get to know that person better. I have so much to learn from him/her."

Adrian Miller is unique in these areas. I am fortunate to know her and had her come make a great sales presentation to a private group of clients. My clients loved her!

She knows some amazing people and routinely networks people. I know this personally, she has connected me to the leader of a great group of nonprofit consultants in NYC!

Recently, she has started a unique way of bringing people together in virtual network sessions she calls Adrian's Network. Check it out!

Adrian recently posted a piece on Gotham's list-serve and I wanted to repeat it on my blog. It was that good.

It's called How to Screw Up a Good Introduction and since we are all guilty of this sometime, I thought it was worth distributing on this blog. Enjoy.

How to Screw Up a Good Introduction

Networking isn’t a short-term strategy. It’s not about power selling and moving onto the next lead. Smart networkers understand this concept.

Unfortunately, there are many misguided networkers out there that thoroughly don’t “get” the give and take of networking. They only consider introductions as opportunities to sell and irritate fellow business professionals with their short-sighted, myopic view of networking. They don’t take the time to explore all of the potential opportunities and feel that is more important to lunge ahead and aggressively sell to anyone who is put in contact with them.

If you’re having a lack of success with your networking efforts, it’s well worth your time to explore how you are approaching introductions. Some questions to ponder:

Are You Taking the Time to Get to Know New Contacts?
Relationships of all types, including those with networking contacts, require a period of discovery. How can you begin to explore how you can help each other until you understand each others needs, wants, capabilities, likes, and dislikes?

Are You Looking For Ways to Help Them?
Only after you have a good understanding of how you can possibly work together can you begin to offer suggestions. Use the information that you’ve gathered to find logical, thoughtful ways to help.

Are You Uncovering All Possible Opportunities?
Again, networking is a process not a one-time effort. Don’t stop at one attempt to assist a new acquaintance.

Are You Making Yourself Available?
Out of sight, out of mind definitely certainly applies to networking. Keep in good contact with your new networking acquaintance and provide them with all of your contact information so that they can reach you.

Start reading her blog.

I welcome your comments and war stories, and I encourage you to reach out to Adrian and get to know her and her work. Thanks for everything, Adrian!

what NOT to do

Phishing and other scams are prevalent. I receive them from time to time.
In this real life story, one very intelligent friend of mine was duped, and her mistake is everyone's lesson in what NOT to do.

She received an email from Yahoo, her email provider, asking for your password, and thinking it was official, she replied. Mistake.

Yesterday morning I received this email from her (so did ALL her other email contacts, business and personal); typos in the quoted section appear as I received it:

I am in a hurry writing you this message i am sorry i didn't inform you about my urgent trip to London, i don't have much time on the pc here,so i have to brief you my present situation which requires your urgent response actually, I had a trip to London but unfortunately for me all my money got stolen at the hotel where i lodged due to a robbery incident that happened in the hotel.I had been so restless since last night cos i have been without any money moreover the Hotel's telephone lines here got dissconnected by the robbers and they are trying to get them fixed back i have access to only emails at the library because my mobile cant work here so i didnt bring it along,please i want you to help me with money so please can you send me 1,200 Pounds so when i return back i would refund it back to you as soon as i get home,I am so confused right now and dont know what to do,Please you can have it sent through Western Union Money Transfer so will get it immediately its sent but let me know if you can help me then i will make findings.please let me hear from you so i can give you my the address and name where you can send the money to today please.Its really urgent for me as i dont know what to do right now than to leave here soonest you send it to me and i'll pay you back immediately i get home..Thanks alot for your kindness,

I will really appreciate your quick response.

Best Regards
(I deleted her name to protect her innocence!!!)

I thought that a professional writer (which she is) would do a better job writing this and her husband would have sent the money if this were indeed a real situation. Besides we knew she was home and not in London.

But the annoyance of having to admit her error and the consequences to all her email contacts ruined her day. And don't you think she felt her online security was violated? Humor: she did admit that as a result of this scam email, she never knew she had so many friends who cared so much about her...silver lining?

Even if it seems official, forward that phishing email to abuse@(your ISP).com. They will track the bad guys down if they can. If they have time to...

So tell your friends, your kids, you parents, that what appears to be a legitimate, official-looking request for your email password is actually a scam designed to find one dummy in your email list who might just send the money to help you out in a panic, and enrich a scammer.
Be safe.

It's been a while

Since my last blog posting, a few things have happened that are noteworthy.

First, my daughter's college graduation, magna cum laude from Tufts. My college son is home too and between the two of them, they are on the Hawaiian time zone, asleep at 4 am and up again at 12 noon.

Second, a number of new clients in the for-profit and the nonprofit spheres, which is always a good sign. Perhaps the economy is reawakening?

Third, new products virtually for free: a wireless credit card terminal for merchants who go to the client, rather than the traditional vice-versa way, and an IP-capable desktop terminal for retailers with the latest in VOIP telecommunications.

Finally, LinkedIn is kicking! Many new contacts and new ways of gaining exposure which is crucial in this industry. I am presenting in New York City to a group of accountants early this week; one of a number of presentations I am asked to make, which is outside my normal area of expertise, but helps me meet new people.

It's always been the networking that I really enjoy at the end of the day. People helping people. Til the next installment...

The Proper Care and Feeding of LinkedIn

All living organisms, and some electronic things, need proper care and feeding. The seeds I sprouted in March in the windowsill are mostly surviving, despite my too-constant watering and transplanting. Some would say compulsive...

I have lost a few seedlings, and more tragically, some friends this past month. John was 53 and Jerry was 84. Both will be sadly missed.

The 84-year old came up with the name "The Proper Care and Feeding of LinkedIn" for a session I did for Jewish Family Services to help some folks in between jobs learn a few techniques for job searching using LinkedIn. Unfortunately he was in the hospital when I gave the session,. but would have been asking lots of questions as his mind was always clicking away...That's how I want to be at his age!

I am beginning to collect tips and ideas for an upcoming white paper for my clients, fellow consultants, friends and fellow bloggers, LinkedIn buddies called "The Proper Care and Feeding of LinkedIn."

If you have a great story, an smart tip, a savvy use of LinkedIn, a piece of business you won directly from LinkedIn, etc., please send it to me and I will pull together the top 50 (or 100) ideas and distribute to you. Insert the anecdotes into comments to this posting.

Adoption Adaption

This week's spotlight is on Jewish Family Service. one of whose programs is a full-service domestic or international child adoption service.

The staff at JFS could not be more sincere in their desire to help couples adopt children. The experience was so favorable that a friend who used the JFS adoption services became a Board Member and cannot say enough about how well it all went.

Experienced, consultative, supportive and professional, JFS guides couples along the way, making a vulnerable emotional time much more enjoyable.

They remain engaged as the new parents adapt, the child flourishes and the agency has performed its mitzvah (good deed) for couples of all faiths and backgrounds.

What could be better? Encourage friends and family members thinking of adopting to contact JFS by phone at 203.366.5438 or via the website. Adoption and adaption all under one roof.

Female Soldiers: Forgotten Heroes

Until I came in contact with Homes for the Brave in Bridgeport, CT I didn't know that:
1) that an estimated 7,000 – 8,000 female veterans are homeless in the U.S., the most in the nation’s history.
2) their numbers are expected to increase as more women return home.
3) women make up about 5% of homeless veterans, up from 3% 10 years ago.
4) a woman who has served in the military is up to four times more likely to be homeless than a nonveteran woman.
5) female veterans are more likely to experience severe housing cost burden than male veterans. They represent only 7% of veterans but 13.5% of veterans with severe housing cost burden.
6) lack of affordable housing is a primary catalyst for homelessness amongst all veterans.

Of the 8,000 soldiers from Connecticut who are deployed to Iraq and Afghanistan, 25 percent of them are women. With more veterans due to return stateside, there is an extreme shortage of transitional housing for female vets in CT. “Female Soldiers: Forgotten Heroes” would be the first transitional living facility for homeless female veterans in the state.

The urgency for supporting these homeless female veterans is extreme and your financial support is needed. Please contact Amanda LeClair at aleclair@homesforthebrave.org or 203.338.0669.

At a theatre near us

The Community Theatre Foundation in Fairfield, a gem of a cultural attraction in the midst of Fairfield, CT is this week’s featured nonprofit client. It is a foundation, supported solely by movie ticket sales at well-below market prices, and donations from the people who love it. Unfortunately its expenses exceed its donors’ generosity and in these rough economic times, its needs have ballooned. Operations and maintenance expenses are sapping its stability.

Folks, this is a different kind of place. The seats are comfortable, the moviegoers are your neighbors, and the operation is staffed by high school volunteers who are getting great work experience.

For these reasons, I really don’t think it gets any better than this; they give back to the community and now need our help.

Donations can go to https://secure.modpay.com/vterm/vterm1.cfm?an&nan&ae=1&clientcode=1C65A547.
Please help.

Moooooove your kosher meat buying online

Jewish meat eaters who relish glatt kosher meat know that the periodic trip to the kosher butcher as much as 2 hours away is a major pain in the rumproast.

Now you can order glatt kosher meat online while your salivary glands start into hyperdrive just looking at the online photos; a few days later you have the meat delivered to your door. It's the low-carbon footprint way of getting your glatt kosher meat.

Passover starts the evening of 08Ap09. That's soon.
Don't delay-tell your friends who buy kosher meat to have a look at The Golden West Cattle Company, this week's featured client. Special prices are on the website ahead of the holiday. And the website is fun to read as well.
Hag sameach (happy holiday in Hebrew)

What if they don't come back?

The hard part of receiving online donations is getting the donors to come to your website. If you tell your story well, they will feel compelled to give online. You worked so hard to tell your story, but do you make changes to the website and in your marketing to keep it fresh?

An article in today's New York Times shows how nonprofits miss a great opportunity to keep their donors continuously interested and driven back to the website, where a fresh story, anecdote, video, etc. can make them feel the need to come back and contribute.

Couple a fresh face on the website with an email blast, a paper mail campaign, phone-a-thon, anything to get them to revisit the website...and you are using efficient marketing methods that businesses use all the time. It's all part of making your nonprofit act more like a business.

We love creating online donation pages, but it's up to our nonprofit clients to urge the donors to come back again and again.

We have some tools and experience in how others have made this successful. Please ask us.

Spotlight on...The Friends of PS 169

This spotlight is on my new client The Friends of PS 169 in New York City. For over 50 years, they have been ensuring inner city special needs kids can go to summer camp in the country.

The Friends needed an online donation presence and it came to my attention at a luncheon in New York last fall. One thing led to another and they had 2 friends whose firms provided probono webdesign (Canfield Design Studios) and copy writing (Geraldine Newman Communications / NEWTHYNK). We added the online payment functions, and VOILA! it's up and running, accepting donations. Add mail and email blasts and some donor goodness and this should be another happy summer for a lot of kids.

Have a look at what can be done with marvelous teamwork to ensure a good cause continues its tradition of reaching out to assist those who can benefit most.
We are pleased to have had a small part int his effort.





This is the first of a series of spotlights on nonprofit clients when they have some news to share. If you want me to spotlight your organization, please let me know.

Charities are going bankrupt...

Banks are spoken about being nationalized.
What's next?

The New York Times on 20Feb08 ran an article about the struggle nonprofits are enduring, forcing many to close, entitled "Charities Now Seek Bankruptcy Protection" by Stephanie Strom in which she said:

"While no one has compiled data on how many charities have turned to courts for protection, experts in the field say it has become more common as nonprofits have been pressured by donors to operate more like businesses."

That's what we do-help nonprofits think and act more like businesses, especially in their cash flow. Can we help you?

this one's for you

This time, this posting to our blog is not about us.

It's about YOU.

Just have a good time watching this: Tim Conway and Harvey Korman at the dentist

You'll laugh so hard you will have tears in your eyes. Watch Harvey Korman's face throughout.

Just sit back and enjoy.

article highlighting us in a great client relationship

We are pleased to be members of Gotham Networking (ask me about this!) and to help new e-commerce businesses get started the right way, out of the box.
See http://tinyurl.com/c47zgj

How can we help you?

from Nancy's Blog "Mom Knows Best"

Mom Knows Best
So Much Technology, So Little Time

Posted: 17 Feb 2009 03:42 AM PST

Today's posting is unlike previous postings. Share it with your friends and family. This is fascinating! Check out Did You Know? on YouTube, researched by Karl Fisch, Scott McLeod, and Jeff Bronman.



Please Note: If you are reading a posting from this blog through sources other than the actual blog or a subscription to the blog, you can find additional postings from Mom Knows Best at:http://bloggermomknowsbest.blogspot.com/ where you will also find a link enabling you to subscribe directly to the blog.
Thanks.
Mom


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Exercise fosters thought

The boost we all sometimes need

I get such an energy boost from going to New York City, professionally and personally.

I am fortunate enough to belong to two great networking groups there and have met people involved in levels of their professions that are truly inspiring. That rubs off on me in very profound ways.

It's a benchmarking opportunity for me.

Many are trusting enough to refer me to others, even if it means a leap of faith in that they don't know from personal experience exactly how I work. Not to worry-I will never disappoint them or their contacts!

But the train ride home allows me an hour or so to reflect on the aspects of these relationships and how I can make them more meaningful and reciprocate.

An example: I try to bring the best-of-the-best I know to lead private seminars for my clients here in Connecticut. This has been successful. I refer them whenever possible.

It's the pay it forward concept. What goes around comes around. It's better to give than receive.

I have always believed in this and thank my colleagues who have referred me without concrete experience of how I can help their clients.

Thanks for letting me expound a bit. More like gush...

Fly with me

I had a Brazilian banker a number of years ago who tried to help me understand the vagaries of financing in Brazil (during my previous incarnation as a corporate treasurer). When explaining something particularly creative, he said, "Marc, Fly with me. Let's see how we can make this work together."

I always remembered that.

When I see a potential client, as happened yesterday, who knows conceptually what she wants but not necessarily how to bring together all the mechanisms to accept online donations and sell items in a shopping cart, we "flew" together. I left feeling she really "got it" and she was all smiles as I left. I think she was experiencing the natural high of an executive director imagining more donations in a brand new way.

Tune in next week to the continuing saga of "Fly with Me."

It's what we do

From time to time we get an email thanking us for what we do best: support the client....a radical concept in this world of outsourced customer support and just plain poorly run business!

We were actually surprised this week when we emailed a complaint to Suncast about a snow shovel that wasn't wearing well and they replaced the item with a brand new one in 2 business days--unusual. But we are digressing...

Such outstanding customer support can lead to referrals to new clients or to additional business with existing clients down the road. (Buy Suncast!)

This was one such week of satisfaction:
1) a compliment from a new nonprofit client for our recently completed project,
2) the offer from a client to use him as a reference at a later time,
3) a client referred us to someone starting a new e-commerce business,
4) and the best was a client supplementing the existing work we do with them with a brand new donation/shopping cart to support their product sales and new online fundraising and event planning needs in the early spring.

It feels good. My client feels good. The latter is more important than the former.

cool website

Go to www.interesting.com
It literally caught my eye when a friend sent some holiday cards a month or so ago.
(Thanks Ellin!)

You can customize fine art work on an e-postcard and it really catches the recipient's attention.
I sent some to recent University of Phoenix graduates that I had taught and I think I will start using this to thank new clients for their business. Today I have someone to send a thank-you to.

LinkedIn is a gift

If you aren't already optimizing your use of LinkedIn, you are missing a great opportunity. This is a relatively underutilized tool, as we are finding from the great people we already know and are actively linking to.

The LinkedIn site is easy to navigate and work. There are presenters who will come to your group (ask us about one guy in NYC in particular) and books (ask us about a great book that you can purchase online), so no matter how you prefer to learn about LinkedIn, there is a method out there for you.

Start at www.linkedin.com and create a profile.
Add your Linkedin profile URL to your email.
You can even post a PowerPoint presentation describing your business right on your profile! On Sunday a guy in California linked to our slide presentation. Still not sure why, but perhaps we have a prospective client on the West Coast...

Open yourself up to this online networking gift.

We already have new business directly attributable to our profile (http://www.linkedin.com/in/marchalpert)on LinkedIn and the great people we are connected to.

Fear of the unknown

Franklin Roosevelt in his 1933 Inaugural Address said

"...The only thing we have to fear is fear itself--nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance."

Fear of the unknown, the comfort of the old way, retard progress and make us fearful of change. This familiar quote (at least the first part of it; I find the second part of it much more intriguing) was printed on the wrapper on my free Starbucks coffee yesterday, free because I pledged to spend 5 (only 5!) hours to helping a community nonprofit organization.

A small commitment by each of us pays off in mighty ways, if more than just a few people make this promise. Go to http://www.starbucks.com/default.asp. Make a stand to make a change in someone's life that needs your selfless help.

Community groups and nonprofits have been hammered by the economy, Madoff, unemployment and malaise. I hear this everyday from my old and new nonprofit clients.

Stand up. Make a daring change to help for more than 5 hours, or even just 5 hours! It's more than about the free coffee. Sign up in any Starbucks store until January 25th. Do it now, because YES WE CAN make a difference, one by one.