How else can I help you?

A current client emailed me asking to help his sick family member raise money for hospital costs, asking if my services could provide fundraising.

No, I replied, unless you have a 501c3 and a bank account, and, and, and...

But back in my memory I had filed away www.chipin.com as a way nontraditional fundraising could be handled for needs that are too small for formal organizations. This was a great application, I thought. So, while I hate turning away an existing client who comes to me asking for fundraising help, I was able at least able to refer him to ChipIn.

I touched base with him this morning and asked how it was going.

His reply:

I am using Chipin.com...and have raised over $5000 in 48 hours…unbelievable and a renewed sense of the American spirit.

I am glad to be able to help in another way!

Speaking of LinkedIn...

I am speaking a lot about LinkedIn these days. A lot. Everywhere I can, in front of groups, teaching in small virtual classes, and offering suggestions to those in my leads groups. LinkedIn, for me, is a PROVEN a way to access any number of the 55 million businesspeople around the world seeking community from the expertise that people truly engaged in social networking can provide.

And what's in it for him? you might ask, why the heck does he spend the time speaking about LinkedIn?

Because it opens lots of doors to generate new business and get my brand out there. As an example, a large nonprofit umbrella organization asked me to teach my hour-long "LinkedIn for NonProfits" to its member organizations and as I spoke and showed my LinkedIn profile, they saw the types of work I do.

The next week they called me in to advise on a much-needed redesign of its online donation and class registration, a project I won in December. Finished on time and within budget, they were thrilled with the end result. So much so that they referred me to a couple of other potential clients.

That's reason enough to evangelize on LinkedIn. The network grows...

BTW my LinkedIn profile can be found at www.linkedin.com/in/marchalpert