Monday, March 24, 2008

Free hugs


I was in Cambridge Square on Saturday, home of Harvard University, outside Boston. Two students were holding signs offering free hugs.

My wife took one up on the offer, and my son another.


Jack Mitchell, owner of a specialty men's clothing store in Westport, CT and author of the excellent book "Hug Your Customers" has a sequel "Hug your People." His premise: people, whether they are customers or employees, need to feel appreciated. In this ever increasingly impersonal electronic world, he could not be more on target.


So, hugs, free, or as the result of buying a book, are important ways of acknowledging value and worth of the people who help make you successful.


I try to hug my clients. If you are my client and feel underhugged, please let me know. I do not charge for this part of my service. This is my electronic "free hugs" sign.