In re the death of customer service-now hear this!

I just received this in an email and thought it was brilliant:

Customers want you to listen to them. They want you to show them respect and listen to their needs. Don’t assume you know what they’re going to say. Let them tell you. And don’t interrupt them!

Customers want you to take responsibility. They want you to own them and their problem. Don’t pass the buck. Take care of them the way you would take care of your grandmother. See their issue through to completion. And then follow up with them and make sure they are happy with the outcome.

Customers want you to pay attention to the details. They want you to use their name when speaking to them, and call them back when you say you are going to. They want to feel important because they are!

Customers want you to remember it is their time and money. They don’t have to do business with you; there are other companies they can buy from. Remember, you are not doing them a favor. They are the reason you are in business. To serve them!

Give customers what THEY want, and they’ll be sure to come back! And they’ll tell others to come as well. And isn’t that what WE want?

I printed this and placed it on my bulletin board next to my office phone. I hope you will too.

Free hugs

I was in Cambridge Square on Saturday, home of Harvard University, outside Boston. Two students were holding signs offering free hugs.

My wife took one up on the offer, and my son another.

Jack Mitchell, owner of a specialty men's clothing store in Westport, CT and author of the excellent book "Hug Your Customers" has a sequel "Hug your People." His premise: people, whether they are customers or employees, need to feel appreciated. In this ever increasingly impersonal electronic world, he could not be more on target.

So, hugs, free, or as the result of buying a book, are important ways of acknowledging value and worth of the people who help make you successful.

I try to hug my clients. If you are my client and feel underhugged, please let me know. I do not charge for this part of my service. This is my electronic "free hugs" sign.