Don't know "squared"

Don't know "squared." (If I could figure out how to make the superscript 2 on this, I would have!) That means someone who doesn't know what he/she doesn't know.

Now that the definition is out in the open, why bother blogging on this topic?
Because many people think it's perfectly acceptable to proclaim they know it ALL. And they try it all, sometimes not so successfully. Or at least they don't know how unsuccessful they have been until an expert lends a hand.

I certainly don't know it all. I don't perform dentistry on myself. Nor do I think I can figure out how to bury all the gremlins and demons that I encounter in my business and personal life. But I know enough to ask for expert advice from seasoned experts. I might have to pay for it. Paying a fair price for continual service and attention is part of what I expect to have to do.

Put another way, I am as good as my vendors so I keep great company. I choose who to represent. And...my clients get more than just plain service. They get 110% of me. Good service is already hard to find today. Great service is rarer.

For those who don't know what you don't know, I suggest you ask for, and try to get, experts with a little gray hair. Experience and expertise go hand-in-hand.

I can recommend a bunch of great experts. Just ask me if you need a referral to a great service provider in whatever area you need help.

This is it (?)

I have to marvel at the irony of Michael Jackson's unwittingly apt title for his last album and movie, "This is it."

I have to think the flight attendants who were rude enough to interrupt the "spirited" discussion going on in the Northwest Airlines cockpit thought: this was IT for them too: had the pilots all died?

No, the pilots were just brain dead-victims of getting lost in time and space behind their laptops.

Somehow I doubt they were just looking so intently at their workschedules...

So, finally please tell me, how come I am not supposed to use my cell phone behind the wheel of my car YET pilots can overshoot their destination while flying a multi-ton jet through US airspace, ignoring radio commands, while using their laptops?

Don't they have anything else to do up there?

blog block

From time to time people create new phrases that actually describe something I have witnessed yet searched for a term for its correct and concise description.

Blog block.

In the meeting this morning some of my colleagues expressed a reluctance to start their own blog as a means of marketing themselves. As if they were not capable of this (not the case), they had a block preventing them from starting, like the dreaded "writer's block."

My blog block comes from time to time. But in my case I want to express something and keep a regular schedule blogging but don't know quite what or how to say it in virtual words. Or I know I can't say it completely effectively and then just move on to something else more tangible.

Blog block.

I wonder if some of my colleagues and fellow bloggers also experience this, as misery LOVES company--do you ever get blog block?

Optimists meet! Hope abounds!

Can you imagine such a newspaper headline?
Or a talking head on TV saying "Optimists meet! Hope abounds! News at 11."

Well, it indeed happened last night, at a social event held by the Optimists' Tribe, in which a diverse group put names to faces and verbal promises of deeds to accomplish in 2009 that will make world just a little better place.

Sixteen quality people met, each with a view of the present and the future as bright and hopeful, in the spirit of social cause networking.

Join us on the website. It's free, or if you care to make a contribution that's cool too.

Guest Blogger Lesley Mattos Tells Us How NOT To Be Treated as a Client

From her blog Adesso Albums entitled,

"Authorize.NOT"

Friday, July 3, 2009 by Lesley Mattos

About 11:00 p.m. Pacific last night, there was a fire in the data center in Seattle, Washington where the credit card processing company for our e-commerce site is located. It was almost 12 hours before Authorize.NOT, as I like to refer to them now, resolved the issue but it took them 9 of those hours before they reached out to their customer base through Twitter.

The scary thing about this is that the Companys back up servers were impacted by the fire as well. Now I'm a very (VERY) small business compared to Authorize.net and even I know that redundancy means more than one copy of your important data and more than one place for it to reside. For God sake, they're the #1 credit card processing company in the world, you'd think they'd know that too!

Whoever is tweeting for them is now singing the praises of their response to the situation. The "tweet" - "Been on conf. call with the team for hours now. Impressed with how calm & meticulous they have been thru this entire event." Great. Next time try communicating that you've got it all under control the instant the issue arises so your customers aren't pulling up a blank website or calling a number that says the company is closed for the holiday weekend. Communicate with YOUR customers so that they can be proactive with theirs. It's not rocket science, it's just good customer relations.

Absent any information, here's what we did for our customers who were unable to complete purchases of our unique instant photo guest books to use for their wedding guest book, baby keepsake album, birthday or wedding shower guest book:

* We checked to see who had abandoned their shopping cart since the outage

* We sent an email to each of them, informing them about the outage and letting them know that we'd contact them again when the situation was resolved

* We offered them a 10% discount on their order when they did come back


The good news (and there always is some) is that I'd bet that someone has lit a firecracker under the "calm and meticulous" Authorize.NOT team are thinking long and hard over this holiday weekend about redundancy and beefing up their crisis communication plan. Let's hope so!

In re the death of customer service-now hear this!

I just received this in an email and thought it was brilliant:

Customers want you to listen to them. They want you to show them respect and listen to their needs. Don’t assume you know what they’re going to say. Let them tell you. And don’t interrupt them!

Customers want you to take responsibility. They want you to own them and their problem. Don’t pass the buck. Take care of them the way you would take care of your grandmother. See their issue through to completion. And then follow up with them and make sure they are happy with the outcome.

Customers want you to pay attention to the details. They want you to use their name when speaking to them, and call them back when you say you are going to. They want to feel important because they are!

Customers want you to remember it is their time and money. They don’t have to do business with you; there are other companies they can buy from. Remember, you are not doing them a favor. They are the reason you are in business. To serve them!

Give customers what THEY want, and they’ll be sure to come back! And they’ll tell others to come as well. And isn’t that what WE want?

I printed this and placed it on my bulletin board next to my office phone. I hope you will too.

Please call us first

I read with great amazement in the New York Times last week that Netflix was being complimented for improving its customer service. How? By adding humans in its Washington state call center rather than outsourcing to another company or to another country.

I was amazed because, as a service provider, Netflix decided adding a more human touch was important and Booz Allen Hamilton, a consulting firm, confirmed this suspicion: people hate customer service that seems not to be connected to them or to the service.

Here's a quote from a Booz Allen representative: "There’s so much more competition, this is something they’ve done to get closer to the customer, because without that, there’s really no connection a customer has to Netflix.”
(New York Times, Business section, August 16, 2007 "At Netflix, Victory for Voices Over Keystrokes " by Katie Hafner)

As my kids would say, DUH! How much did Netflix spend to come to that conclusion?
How many times have we all spent hours waiting on a queue to speak to a human only to find that the human had no idea what we needed or we wanted in order to solve the problem?

We have a vested interest in your being satisfied. Our clients get us as the first level in solving a problem. If we cannot figure it out, we will find the right person at the right level at the vendor(s) that can, often without taking any more of your time, saving you the headache, and later we confirm the solution has been finalized. This is one thing that separates us from our competition. Call us first, please.