Man of the People

Once in a while, and quite rarely, you attend a presentation and you really GET what the speaker is conveying. He/she speaks to you on a higher level, creating that “Vulcan mind meld” that only Mr. Spock could manage, it was so true and strong.

I felt that message from David Volkman, (whose last name appropriately translates to “man of the people”). I heard him speak this past winter and I imagine I appeared to him to be a bobble-headed doll in the rear window of a car--my head kept nodding up and down in agreement with what he was saying. I am pleased to say he is now a good friend, colleague and trusted referral source.

David is an articulate, humble, honest individual; his primary business role is a financial advisor, but his self-appointed duty is show others how to engage in smarter, more effective networking, what he calls ROIT, as any financial maven would look at it as: return on invested time spent networking.

I recently interviewed him for 40 minutes, which you can listen to by clicking here and you’ll hear him speak glowingly of his simple, yet unique thoughts on creating an effective network, one in which your helping someone, who needs your assistance, becomes so strong a feeling that they voluntarily offer to help you back as a way of saying thank you.

The gist of his message: Imagine if an incremental sliver of the business world operated this way….then some would get on board to help others, the infection would spread. It’s a 180 degree reversal of what chambers of commerce, leads groups and speed networking meetups are teaching.

Start a relationship, ask in person to get involved in what that person’s business needs really are, then offer to satisfy their need by voluntarily introducing a person that you already know well to help them. They can do the same for you or someone else.

Brilliant, right? Networking to David is a cerebral activity, one in which we have to consciously remember to thank and return the favor. That takes extra brain cells.

Life Lessons
Self-made business entrepreneur in high school, the funds from the sale of the business he started in high school were used to put himself through college. David learned from his mother and grandmother some of the life lessons that became his philosophy: help others when you have the opportunity while you take care of your own family.

Fast forward…he was stopped by a rabbi after giving a presentation this spring for Harvard Business School to a combined overflow audience of 9300 people (as he says: “suddenly I became a rock star”) and reminded that his message at its most boiled-down essence is Talmudic: help out someone else without any expectation of receiving anything in return.
David’s message contains 3 core elements:
1. Do something nice for someone else. Add a nice smile (he has that!), charisma, engage someone in a way they were not expecting. This gets a memorable response.
2. Do something that makes you feel good in the process. That leads to a more honest and open conversation about who you know that can help them. They feel your sincerity and you come across that way as a volunteer of your trusted resources
3. Ultimately something that will be good for your business will result. They will remember you for your help and either offer to help you sometime or you can ask them.
Now do it again.

Working the room
David’s tactic of entering a room full of people he doesn’t know is to stand back a while and watch the body language: arms crossed in front, hand gestures, eyes trolling the room for the next prey. Identify only a few people whose stance, eyes and conversational abilities point to their being interesting and engaging. If he is asked for his card, he gives it; if not, he moves on. He’ll only spend time with the ones who appear experienced in powerful networking, likes attract. A good night is one in which he hands out 3 cards. Smart operating on his part: the rest of the people will never commit to more cerebral networking anyway so it ruins the ROIT.

Strategic Friends vs True Friends
Quoting him from the interview: “It’s the relationships that you have with your friends that add richness to your life. If you have the opportunity to help them-to truly help them-that’s where you’ll find your relationship catapults to a whole other level.” These true friends will always rally to your side vs. strategic friends who may not be reliable.

“If you can systematically do something where you put yourself in a position, or at least have a chance to do something like that {truly helping someone}, then the most amazing referrals will happen…What if you systematically did this? Suddenly you are not networking where it’s work…it’s now fun. You don’t want to stop doing that-it’s a way of life.” Pay it forward.

Elevator pitch: a wrap
Elevator speeches are just boring and too long. David’s wraps up who he is:
“I am an independent financial advisor. I help people organize their finances to help them get to a better place.”

I know David has helped me reevaluate my brand equity and connection assets to get to a better place. His sincerity and humility are admirable. His passion is infectious.

My suggestion for some time well-spent: listen, really listen, to the interview. Read more about him.

Don't know "squared"

Don't know "squared." (If I could figure out how to make the superscript 2 on this, I would have!) That means someone who doesn't know what he/she doesn't know.

Now that the definition is out in the open, why bother blogging on this topic?
Because many people think it's perfectly acceptable to proclaim they know it ALL. And they try it all, sometimes not so successfully. Or at least they don't know how unsuccessful they have been until an expert lends a hand.

I certainly don't know it all. I don't perform dentistry on myself. Nor do I think I can figure out how to bury all the gremlins and demons that I encounter in my business and personal life. But I know enough to ask for expert advice from seasoned experts. I might have to pay for it. Paying a fair price for continual service and attention is part of what I expect to have to do.

Put another way, I am as good as my vendors so I keep great company. I choose who to represent. And...my clients get more than just plain service. They get 110% of me. Good service is already hard to find today. Great service is rarer.

For those who don't know what you don't know, I suggest you ask for, and try to get, experts with a little gray hair. Experience and expertise go hand-in-hand.

I can recommend a bunch of great experts. Just ask me if you need a referral to a great service provider in whatever area you need help.

I get by helping my friends a little

Perhaps the Beatles said it better, but sometimes I help people and they let me know I made a difference.

The other day I ran into a friend who is starting her own company. She was waiting for the verdict from a soon-to-be client, she hoped, who was deliberating over her price and proposal for a piece of business. She was a bit scared she was going to be pushed into a corner, the client knowing she had just started out on her own, and the negotiation was going to go against her. He may have figured she's hungry for the business and he had the upper hand.

She asked my advice. I told her stick to your guns and your price and tell him "you get what you pay for." Quality costs money. Schlock costs a whole lot less. She did just that.

She won the business at her price (she was smart to add a small sweetener to the deal for the same price, which cost her very little and won her the business). You get the point.

The moral? Never buy services from the cheapest guy in town. Some corner is being cut and you will regret it. I will never be the cheapest but I will strive to be the best. You will never regret paying for my services. If you do, I want to know about it before any regret starts. It takes communication on both sides. I will quote you a price that will make you happy and earn the position of an effective provider.

Finally, and best of all, I am truly glad I was able to help her.

Often Wrong, Seldom in Doubt

Each credit card or e-check transaction depends on all systems being at "go" all the time. The fact is, errors and glitches sometimes happen.

When they do, merchants suddenly are aware of the mechanics they think are at work in a transaction. It can go on for a few days unless we are notified of a potential problem. Or in a few cases, they get mad at the messenger. Then we are the ultimate bad guys.

It takes a dedicated customer service team to monitor all systems, even if the systems are fully not under our control. The fact is, once the card transaction is released to the "system" many parties are involved that we are not in charge of. We coordinate with banks, data centers, "front ends", "back ends," gateways, shopping carts, web developers of varying expertise, the Federal Reserve Bank (yes, they have problems from time to time too) and so many others.

So if something goes wrong, as the first level of customer service, we take the heat. That's OK, that's what we do.

We also provide the solution. We know who to ask for assistance. We get it done. So if one transaction goes wrong in any way, it is remembered by the merchant for a long time. But it was fixed, according to the rules and regulations.

Once resolved, there is no doubt, at least in our mind, that we have provided the best level of support and customer care. We check back to be sure.

We want to rekindle that confidence again in our merchants' minds. We are responsible for your cash flow. We take that very seriously.

Now, being pragmatic, let's remember all the transactions that went right too.