Please call us first

I read with great amazement in the New York Times last week that Netflix was being complimented for improving its customer service. How? By adding humans in its Washington state call center rather than outsourcing to another company or to another country.

I was amazed because, as a service provider, Netflix decided adding a more human touch was important and Booz Allen Hamilton, a consulting firm, confirmed this suspicion: people hate customer service that seems not to be connected to them or to the service.

Here's a quote from a Booz Allen representative: "There’s so much more competition, this is something they’ve done to get closer to the customer, because without that, there’s really no connection a customer has to Netflix.”
(New York Times, Business section, August 16, 2007 "At Netflix, Victory for Voices Over Keystrokes " by Katie Hafner)

As my kids would say, DUH! How much did Netflix spend to come to that conclusion?
How many times have we all spent hours waiting on a queue to speak to a human only to find that the human had no idea what we needed or we wanted in order to solve the problem?

We have a vested interest in your being satisfied. Our clients get us as the first level in solving a problem. If we cannot figure it out, we will find the right person at the right level at the vendor(s) that can, often without taking any more of your time, saving you the headache, and later we confirm the solution has been finalized. This is one thing that separates us from our competition. Call us first, please.