Knowing what you don't know: a followup posting to my latest one

In my last installment to this blog I mentioned people who don't know what they don't know.

Once in a while I am fortunate enough to run into someone who says, "I need help with online donations and don't know where to start. Can you help?"

I was asked for help after I completed a presentation at a conference in May and yesterday visited with the Finance Committee of the Board to explain all that they needed to know about online donations. I brought an esteemed colleague who is an expert in an affiliated area in which they needed assistance as well. A dynamic duo!

The potential client was warm, honest, engaged and curious.

They admitted they needed to know. It was a pleasure to educate and inform rather than hear skepticism and misunderstood concepts perceived as fact. They were invigorating!

Speaking of LinkedIn...

I am speaking a lot about LinkedIn these days. A lot. Everywhere I can, in front of groups, teaching in small virtual classes, and offering suggestions to those in my leads groups. LinkedIn, for me, is a PROVEN a way to access any number of the 55 million businesspeople around the world seeking community from the expertise that people truly engaged in social networking can provide.

And what's in it for him? you might ask, why the heck does he spend the time speaking about LinkedIn?

Because it opens lots of doors to generate new business and get my brand out there. As an example, a large nonprofit umbrella organization asked me to teach my hour-long "LinkedIn for NonProfits" to its member organizations and as I spoke and showed my LinkedIn profile, they saw the types of work I do.

The next week they called me in to advise on a much-needed redesign of its online donation and class registration, a project I won in December. Finished on time and within budget, they were thrilled with the end result. So much so that they referred me to a couple of other potential clients.

That's reason enough to evangelize on LinkedIn. The network grows...

BTW my LinkedIn profile can be found at www.linkedin.com/in/marchalpert

Good news?

U.S. Economy Lost Only 11,000 Jobs in November

This headline from the New York Times today, seems like good news.

Only 11,000?

But ask any one of the 11,000 people how they feel to have lost their job during the holidays, "Isn't this great news for the economy?"

Stay focused, folks, reach out to those who have lost their job and try to help them connect with a staffing company or employer you know. It's one more way to help others by using your network!

Have a happy holiday season.

A sense of place

It's amazing how you come across new concepts, and this is one concept that I have always thought about, but never heard articulated: "a sense of place."

While at a lecture by a local historian/author, she mentioned that she shared a "sense of place" with the town she wrote of. These new ideas are useful inspirations for postings for my blog, so here goes another one:

I share the "sense of place" in electronic payments with a lot of people and institutions, some honorable, some not, often many have not fully explained something to a client. Thus, the overall need for this blog: education.

I sense the "bad guys" ruin it for the "good guys." But not only in my industry.

It happened to a potential client whose business type, while legal and honorable, was rejected by my processor and many others I referred them to as well, suffering guilt by association with the less-than-honorable competitors who make certain miraculous health claims.

What their competitors don't tell you is the number of people who buy and then return the items as useless. That makes credit card processors nervous, so the entire industry was placed on the "unacceptable merchant list."

Not that these guys are unacceptable as merchants, in fact they have a great concept and can truly help a lot of people-it's just the place they share with others is murky. They know they have these challenges, as do I in the industry I am in.

That's another reason to have this blog: to provide a level of service and explanation the other guys aren't, even though they can live with their consciences.

I welcome your comments on this topic. Help share my sense of space with your notes and opinions.