The hard part of receiving online donations is getting the donors to come to your website. If you tell your story well, they will feel compelled to give online. You worked so hard to tell your story, but do you make changes to the website and in your marketing to keep it fresh?
An article in today's New York Times shows how nonprofits miss a great opportunity to keep their donors continuously interested and driven back to the website, where a fresh story, anecdote, video, etc. can make them feel the need to come back and contribute.
Couple a fresh face on the website with an email blast, a paper mail campaign, phone-a-thon, anything to get them to revisit the website...and you are using efficient marketing methods that businesses use all the time. It's all part of making your nonprofit act more like a business.
We love creating online donation pages, but it's up to our nonprofit clients to urge the donors to come back again and again.
We have some tools and experience in how others have made this successful. Please ask us.
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1 comment:
Marc –
Fresh content is definitely the reason for coming back to a site. One additional idea for generating fresh content is to provide news on the issue about which the nonprofit is focused. As long as you just use the headline on your site and link back to the originating website for the article, most online publications will be happy that you’re driving traffic to them. Do check the online publication’s linking policy.
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