If you aren't already optimizing your use of LinkedIn, you are missing a great opportunity. This is a relatively underutilized tool, as we are finding from the great people we already know and are actively linking to.
The LinkedIn site is easy to navigate and work. There are presenters who will come to your group (ask us about one guy in NYC in particular) and books (ask us about a great book that you can purchase online), so no matter how you prefer to learn about LinkedIn, there is a method out there for you.
Start at www.linkedin.com and create a profile.
Add your Linkedin profile URL to your email.
You can even post a PowerPoint presentation describing your business right on your profile! On Sunday a guy in California linked to our slide presentation. Still not sure why, but perhaps we have a prospective client on the West Coast...
Open yourself up to this online networking gift.
We already have new business directly attributable to our profile (http://www.linkedin.com/in/marchalpert)on LinkedIn and the great people we are connected to.
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